/* ============ TOKENS ============ */
  :root{
    --bg: #F6F1E6;
    --bg-raised: #FFFFFF;
    --bg-sunken: #ECE2C9;
    --ink: #201A12;
    --ink-soft: #6B5E48;
    --ink-faint: #9A8C6E;
    --line: #DED0A9;
    --mane: #A9670E;
    --mane-soft: #D89A34;
    --mane-wash: #F1DEB2;
    --ember: #9C3F16;
    --circuit: #146A78;
    --circuit-soft: #3F97A4;
    --shadow: 220 30% 10%;

    --display: "Big Shoulders Display", "Arial Narrow", sans-serif;
    --body: "Public Sans", -apple-system, "Segoe UI", sans-serif;
    --mono: "IBM Plex Mono", "SFMono-Regular", Menlo, monospace;
  }

  @media (prefers-color-scheme: dark){
    :root:not([data-theme="light"]){
      --bg: #14110D;
      --bg-raised: #1D1812;
      --bg-sunken: #0E0B07;
      --ink: #F4EEE2;
      --ink-soft: #C2B49A;
      --ink-faint: #8B7E67;
      --line: #362D1F;
      --mane: #E8A33D;
      --mane-soft: #F2C879;
      --mane-wash: #3A2C15;
      --ember: #E07640;
      --circuit: #5CC2CE;
      --circuit-soft: #3A8B96;
    }
  }
  :root[data-theme="dark"]{
    --bg: #14110D;
    --bg-raised: #1D1812;
    --bg-sunken: #0E0B07;
    --ink: #F4EEE2;
    --ink-soft: #C2B49A;
    --ink-faint: #8B7E67;
    --line: #362D1F;
    --mane: #E8A33D;
    --mane-soft: #F2C879;
    --mane-wash: #3A2C15;
    --ember: #E07640;
    --circuit: #5CC2CE;
    --circuit-soft: #3A8B96;
  }

  *{box-sizing:border-box;}
  html{-webkit-text-size-adjust:100%;}
  body{
    margin:0;
    background:var(--bg);
    color:var(--ink);
    font-family:var(--body);
    line-height:1.55;
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  img,canvas,svg{display:block;max-width:100%;}
  a{color:inherit;}
  button{font-family:inherit;cursor:pointer;}
  ::selection{background:var(--mane-soft);color:#1a1408;}
  :focus-visible{outline:2px solid var(--circuit);outline-offset:3px;}

  h1,h2,h3{font-family:var(--display);font-weight:900;text-transform:uppercase;letter-spacing:0.01em;text-wrap:balance;margin:0;}
  .eyebrow{
    font-family:var(--mono);font-size:0.72rem;letter-spacing:0.16em;text-transform:uppercase;
    color:var(--mane);display:flex;align-items:center;gap:.6em;margin:0 0 1rem;
  }
  .eyebrow::before{content:"";width:1.4em;height:1px;background:var(--mane);display:inline-block;}
  p{margin:0;color:var(--ink-soft);}
  .lede{font-size:clamp(1.05rem,1.5vw,1.25rem);max-width:52ch;}

  .wrap{max-width:1180px;margin:0 auto;padding-inline:clamp(1.25rem,4vw,3rem);}
  section{position:relative;}
  .band{padding-block:clamp(4rem,9vw,7.5rem);}
  .band-tight{padding-block:clamp(3rem,6vw,4.5rem);}
  .band-dark{background:var(--bg-sunken);}

  .btn{
    display:inline-flex;align-items:center;gap:.55rem;
    font-family:var(--mono);font-size:.82rem;letter-spacing:.04em;text-transform:uppercase;
    padding:.85rem 1.5rem;border-radius:2px;border:1px solid transparent;
    text-decoration:none;transition:transform .15s ease, background .15s ease, border-color .15s ease;
    white-space:nowrap;
  }
  .btn-primary{background:var(--mane);color:#1a1206;font-weight:500;}
  .btn-primary:hover{background:var(--mane-soft);transform:translateY(-1px);}
  .btn-ghost{border-color:var(--line);color:var(--ink);}
  .btn-ghost:hover{border-color:var(--mane);color:var(--mane);}
  .btn[disabled]{opacity:.55;cursor:not-allowed;transform:none;}

  /* ============ NAV ============ */
  header.site{
    position:sticky;top:0;z-index:40;
    background:color-mix(in srgb, var(--bg) 88%, transparent);
    backdrop-filter:blur(10px);
    border-bottom:1px solid var(--line);
  }
  .nav{display:flex;align-items:center;justify-content:space-between;padding-block:.9rem;gap:1rem;}
  .brand{display:flex;align-items:center;gap:.65rem;text-decoration:none;}
  .brand-mark{width:34px;height:34px;flex:none;}
  .brand-word{display:flex;flex-direction:column;line-height:1;}
  .brand-word b{font-family:var(--display);font-weight:900;font-size:1.05rem;letter-spacing:.02em;text-transform:uppercase;}
  .brand-word span{font-family:var(--mono);font-size:.58rem;letter-spacing:.18em;color:var(--ink-faint);text-transform:uppercase;margin-top:.15rem;}
  nav.links{display:flex;align-items:center;gap:clamp(1rem,2vw,2rem);}
  nav.links a{
    font-family:var(--mono);font-size:.78rem;letter-spacing:.04em;text-transform:uppercase;
    text-decoration:none;color:var(--ink-soft);padding:.3rem 0;border-bottom:1px solid transparent;
    transition:color .15s ease, border-color .15s ease;
  }
  nav.links a:hover{color:var(--mane);border-color:var(--mane);}
  .nav-cta{display:flex;align-items:center;gap:.9rem;}
  .nav-toggle{display:none;background:none;border:1px solid var(--line);border-radius:2px;padding:.5rem .6rem;color:var(--ink);}
  @media (max-width:880px){
    nav.links{display:none;}
    .nav-toggle{display:inline-flex;}
  }

  /* ============ HERO ============ */
  .hero{
    position:relative;padding-block:clamp(4.5rem,11vw,8rem) clamp(3rem,7vw,5rem);
    background:var(--bg-sunken);overflow:hidden;
    border-bottom:1px solid var(--line);
  }
  .hero canvas{position:absolute;inset:0;width:100%;height:100%;opacity:.85;}
  .hero-inner{position:relative;z-index:2;max-width:820px;}
  .hero h1{font-size:clamp(2.6rem,7.2vw,5.4rem);line-height:.94;}
  .hero h1 em{
    font-style:normal;display:block;color:var(--mane);
    -webkit-text-stroke:0;
  }
  .hero .lede{margin-top:1.5rem;font-size:clamp(1.05rem,1.6vw,1.3rem);}
  .hero-ctas{display:flex;flex-wrap:wrap;gap:1rem;margin-top:2.25rem;}

  .stat-strip{
    position:relative;z-index:2;margin-top:clamp(3rem,6vw,4.5rem);
    display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:1px;
    background:var(--line);border:1px solid var(--line);
  }
  .stat{background:var(--bg-raised);padding:1.4rem 1.5rem;}
  .stat .ring-num{
    width:2.6rem;height:2.6rem;border:1px solid var(--mane);border-radius:50%;
    display:flex;align-items:center;justify-content:center;
    font-family:var(--mono);font-size:.75rem;color:var(--mane);margin-bottom:.9rem;
  }
  .stat h4{font-family:var(--body);font-weight:700;font-size:.98rem;margin:0 0 .3rem;text-transform:none;}
  .stat p{font-size:.85rem;}

  /* ============ ABOUT ============ */
  .about-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:clamp(2.5rem,6vw,5rem);align-items:center;}
  @media (max-width:820px){.about-grid{grid-template-columns:1fr;}}
  .mark-panel{
    aspect-ratio:1/1.05;border-radius:4px;background:var(--bg-sunken);border:1px solid var(--line);
    display:flex;align-items:center;justify-content:center;position:relative;overflow:hidden;
  }
  .mark-panel svg{width:62%;height:62%;}
  .mark-ring{position:absolute;inset:8%;border:1px solid var(--mane-wash);border-radius:50%;}
  .mark-ring.r2{inset:16%;border-color:var(--line);}
  .about-copy h2{font-size:clamp(1.9rem,4vw,2.9rem);line-height:1.02;margin-bottom:1.4rem;}
  .pull{
    margin-top:1.75rem;padding-left:1.1rem;border-left:2px solid var(--mane);
    font-family:var(--display);font-weight:700;text-transform:none;letter-spacing:0;
    font-size:clamp(1.15rem,2vw,1.5rem);color:var(--ink);line-height:1.25;
  }
  .about-locs{margin-top:1.75rem;display:flex;gap:2.5rem;flex-wrap:wrap;}
  .about-locs div{font-family:var(--mono);font-size:.78rem;color:var(--ink-faint);}
  .about-locs b{display:block;font-family:var(--body);font-size:.95rem;color:var(--ink);font-weight:600;margin-bottom:.2rem;}

  /* ============ SERVICES ============ */
  .section-head{display:flex;justify-content:space-between;align-items:end;gap:2rem;margin-bottom:clamp(2.25rem,5vw,3.5rem);flex-wrap:wrap;}
  .section-head h2{font-size:clamp(1.9rem,4vw,2.9rem);max-width:16ch;}
  .section-head p{max-width:38ch;}

  .cards{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);}
  @media (max-width:980px){.cards{grid-template-columns:repeat(2,1fr);}}
  @media (max-width:560px){.cards{grid-template-columns:1fr;}}
  .card{background:var(--bg-raised);padding:2rem 1.75rem;display:flex;flex-direction:column;gap:1rem;min-height:230px;transition:background .15s ease;}
  .card:hover{background:var(--mane-wash);}
  .card .num{font-family:var(--mono);font-size:.75rem;color:var(--mane);}
  .card h3{font-family:var(--body);font-weight:700;font-size:1.08rem;text-transform:none;letter-spacing:0;}
  .card p{font-size:.9rem;}

  /* ============ DO MORE WITH LESS ============ */
  .fuse{
    position:relative;border-radius:4px;overflow:hidden;border:1px solid var(--line);
    background:linear-gradient(115deg, var(--bg-sunken) 0%, var(--bg-sunken) 46%, var(--bg-raised) 54%, var(--bg-raised) 100%);
    padding:clamp(2.5rem,6vw,4.5rem);
  }
  .fuse-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(2rem,5vw,4rem);position:relative;z-index:2;}
  @media (max-width:760px){.fuse-grid{grid-template-columns:1fr;}}
  .fuse-col .eyebrow{margin-bottom:.75rem;}
  .fuse-col h3{font-size:clamp(1.3rem,2.4vw,1.7rem);text-transform:none;letter-spacing:0;font-weight:800;margin-bottom:.75rem;}
  .fuse-col p{font-size:.95rem;}
  .fuse-head{max-width:44ch;margin-bottom:clamp(2rem,5vw,3rem);position:relative;z-index:2;}
  .fuse-head h2{font-size:clamp(2rem,4.4vw,3.2rem);margin-bottom:1rem;}
  .fuse-seam{
    position:absolute;top:0;bottom:0;left:50%;width:1px;background:linear-gradient(var(--mane),var(--circuit));
    opacity:.5;z-index:1;
  }
  @media (max-width:760px){.fuse-seam{display:none;}}

  /* ============ CASE STUDIES ============ */
  .rail{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;}
  @media (max-width:900px){.rail{grid-template-columns:1fr;}}
  .case{
    border:1px solid var(--line);border-radius:4px;padding:1.9rem;background:var(--bg-raised);
    display:flex;flex-direction:column;gap:.9rem;min-height:260px;
  }
  .case .tag{font-family:var(--mono);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--circuit);}
  .case h3{font-family:var(--body);font-weight:700;font-size:1.15rem;text-transform:none;letter-spacing:0;}
  .case p{font-size:.9rem;flex:1;}
  .case .foot{font-family:var(--mono);font-size:.72rem;color:var(--ink-faint);border-top:1px solid var(--line);padding-top:.9rem;}

  /* ============ CLIENT PORTAL ============ */
  .portal-grid{display:grid;grid-template-columns:1fr .95fr;gap:clamp(2.5rem,6vw,4.5rem);align-items:start;}
  @media (max-width:880px){.portal-grid{grid-template-columns:1fr;}}
  .portal-copy ul{list-style:none;margin:1.75rem 0 0;padding:0;display:flex;flex-direction:column;gap:1rem;}
  .portal-copy li{display:flex;gap:.85rem;font-size:.95rem;color:var(--ink-soft);align-items:flex-start;}
  .portal-copy li svg{flex:none;width:1.1rem;height:1.1rem;margin-top:.2rem;color:var(--mane);}

  .portal-card{
    background:var(--bg-raised);border:1px solid var(--line);border-radius:6px;
    padding:clamp(1.75rem,3vw,2.5rem);position:relative;
  }
  .portal-card .badge{
    position:absolute;top:-.7rem;left:1.75rem;background:var(--mane);color:#1a1206;
    font-family:var(--mono);font-size:.65rem;letter-spacing:.08em;text-transform:uppercase;
    padding:.3rem .6rem;border-radius:2px;
  }
  .portal-card h3{font-family:var(--body);font-weight:700;font-size:1.2rem;text-transform:none;letter-spacing:0;margin-bottom:.35rem;}
  .portal-card .sub{font-size:.85rem;color:var(--ink-faint);margin-bottom:1.75rem;}
  .field{display:flex;flex-direction:column;gap:.4rem;margin-bottom:1.15rem;}
  .field label{font-family:var(--mono);font-size:.7rem;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-faint);}
  .field input{
    background:var(--bg-sunken);border:1px solid var(--line);border-radius:3px;padding:.75rem .9rem;
    color:var(--ink);font-family:var(--body);font-size:.95rem;
  }
  .field input:focus{border-color:var(--mane);}
  .portal-row{display:flex;justify-content:space-between;align-items:center;margin-top:1.4rem;gap:1rem;flex-wrap:wrap;}
  .portal-row a{font-family:var(--mono);font-size:.75rem;color:var(--circuit);text-decoration:none;}
  .portal-row a:hover{text-decoration:underline;}
  .portal-note{margin-top:1.5rem;padding-top:1.25rem;border-top:1px solid var(--line);font-size:.82rem;color:var(--ink-faint);}
  .form-msg{font-family:var(--mono);font-size:.75rem;color:var(--circuit);margin-top:.85rem;min-height:1em;}

  /* ============ SHOP ============ */
  .shop-band{
    display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(2rem,5vw,4rem);align-items:center;
    border:1px solid var(--line);border-radius:4px;padding:clamp(2rem,4.5vw,3.25rem);background:var(--bg-raised);
  }
  @media (max-width:820px){.shop-band{grid-template-columns:1fr;}}
  .shop-band h2{font-size:clamp(1.7rem,3.4vw,2.4rem);margin-bottom:1rem;}
  .shop-items{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--line);border:1px solid var(--line);}
  .shop-item{background:var(--bg-sunken);padding:1.25rem;}
  .shop-item .price{font-family:var(--mono);color:var(--mane);font-size:.85rem;margin-top:.5rem;}
  .shop-item h4{font-family:var(--body);font-weight:700;font-size:.92rem;margin:0;}
  .shop-fine{font-family:var(--mono);font-size:.7rem;color:var(--ink-faint);margin-top:1rem;}

  /* ============ QUOTE ============ */
  .quote-band{text-align:left;max-width:760px;}
  .quote-band blockquote{
    margin:0;font-family:var(--display);font-weight:700;text-transform:none;letter-spacing:0;
    font-size:clamp(1.4rem,3vw,2.1rem);line-height:1.3;color:var(--ink);
  }
  .quote-band cite{display:block;margin-top:1.5rem;font-style:normal;font-family:var(--mono);font-size:.8rem;color:var(--ink-faint);}

  /* ============ CTA ============ */
  .cta-band{
    background:var(--ink);color:var(--bg);border-radius:4px;padding:clamp(2.5rem,6vw,4.5rem);
    display:flex;justify-content:space-between;align-items:center;gap:2rem;flex-wrap:wrap;
  }
  :root:not([data-theme="light"]) .cta-band, :root[data-theme="dark"] .cta-band{background:var(--mane);color:#1a1206;}
  .cta-band h2{font-size:clamp(1.8rem,4vw,2.6rem);color:inherit;max-width:14ch;}
  .cta-band .btn-primary{background:var(--bg);color:var(--ink);}
  :root:not([data-theme="light"]) .cta-band .btn-primary, :root[data-theme="dark"] .cta-band .btn-primary{background:#1a1206;color:var(--mane-soft);}

  /* ============ FOOTER ============ */
  footer{border-top:1px solid var(--line);padding-block:clamp(3rem,6vw,4.5rem) 2rem;background:var(--bg-sunken);}
  .foot-grid{display:grid;grid-template-columns:1.2fr repeat(4,1fr);gap:2rem;}
  @media (max-width:900px){.foot-grid{grid-template-columns:1fr 1fr;}}
  .foot-grid h5{font-family:var(--mono);font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-faint);margin:0 0 1rem;}
  .foot-grid ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:.65rem;}
  .foot-grid a{text-decoration:none;font-size:.88rem;color:var(--ink-soft);}
  .foot-grid a:hover{color:var(--mane);}
  .foot-bottom{
    margin-top:3rem;padding-top:1.5rem;border-top:1px solid var(--line);
    display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;
    font-family:var(--mono);font-size:.72rem;color:var(--ink-faint);
  }

  .reveal{opacity:0;transform:translateY(14px);transition:opacity .6s ease, transform .6s ease;}
  .reveal.in{opacity:1;transform:none;}
  @media (prefers-reduced-motion:reduce){
    .reveal{opacity:1;transform:none;transition:none;}
    *{animation:none!important;}
  }

  .concept-flag{
    position:fixed;bottom:1rem;right:1rem;z-index:50;
    background:var(--bg-raised);border:1px solid var(--line);border-radius:3px;
    padding:.55rem .8rem;font-family:var(--mono);font-size:.68rem;color:var(--ink-faint);
    box-shadow:0 4px 20px hsl(var(--shadow) / .25);
  }

/* ============ BLOG ============ */
.blog-hero{padding-block:clamp(3.5rem,8vw,6rem) clamp(2rem,5vw,3rem);background:var(--bg-sunken);border-bottom:1px solid var(--line);}
.blog-hero h1{font-size:clamp(2.2rem,5vw,3.6rem);margin-top:.4rem;}
.blog-hero .lede{margin-top:1.1rem;}

.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:1.5rem;}
@media (max-width:980px){.blog-grid{grid-template-columns:1fr 1fr;}}
@media (max-width:640px){.blog-grid{grid-template-columns:1fr;}}
.post-card{
  border:1px solid var(--line);border-radius:4px;padding:1.9rem;background:var(--bg-raised);
  display:flex;flex-direction:column;gap:.9rem;min-height:270px;text-decoration:none;
  transition:border-color .15s ease, transform .15s ease;
}
.post-card:hover{border-color:var(--mane);transform:translateY(-2px);}
.post-card .cat{font-family:var(--mono);font-size:.68rem;letter-spacing:.1em;text-transform:uppercase;color:var(--circuit);}
.post-card .cat.strategy{color:var(--mane);}
.post-card h3{font-family:var(--body);font-weight:700;font-size:1.12rem;text-transform:none;letter-spacing:0;line-height:1.3;}
.post-card p{font-size:.9rem;flex:1;}
.post-card .meta{
  font-family:var(--mono);font-size:.72rem;color:var(--ink-faint);
  margin-top:auto;padding-top:.9rem;border-top:1px solid var(--line);
  display:flex;justify-content:space-between;gap:1rem;
}

/* ============ ARTICLE ============ */
.article-hero{padding-block:clamp(3.5rem,8vw,6rem) clamp(2rem,4vw,3rem);background:var(--bg-sunken);border-bottom:1px solid var(--line);}
.article-hero .wrap{max-width:760px;}
.back-link{
  display:inline-flex;align-items:center;gap:.5rem;font-family:var(--mono);font-size:.78rem;
  text-decoration:none;color:var(--ink-soft);margin-bottom:1.75rem;text-transform:uppercase;letter-spacing:.04em;
}
.back-link:hover{color:var(--mane);}
.article-hero h1{font-size:clamp(2rem,4.4vw,3rem);line-height:1.06;}
.article-meta{display:flex;gap:1.25rem;flex-wrap:wrap;font-family:var(--mono);font-size:.78rem;color:var(--ink-faint);margin-top:1.4rem;}
.article-meta span{display:inline-flex;align-items:center;gap:.4rem;}

.article-body{max-width:700px;margin:0 auto;padding-block:clamp(3rem,6vw,4.5rem);}
.article-body p{color:var(--ink-soft);font-size:1.05rem;line-height:1.75;margin:0 0 1.4rem;}
.article-body h2{font-size:clamp(1.35rem,2.6vw,1.85rem);text-transform:none;letter-spacing:0;font-weight:800;margin:2.5rem 0 1rem;}
.article-body h3{font-size:1.15rem;text-transform:none;letter-spacing:0;font-weight:700;margin:2rem 0 .8rem;color:var(--ink);font-family:var(--body);}
.article-body ul{margin:0 0 1.4rem;padding-left:1.25rem;color:var(--ink-soft);}
.article-body li{margin-bottom:.55rem;font-size:1.02rem;line-height:1.6;}
.article-body blockquote{
  margin:2.2rem 0;padding-left:1.1rem;border-left:2px solid var(--mane);
  font-family:var(--display);font-weight:700;text-transform:none;letter-spacing:0;
  font-size:clamp(1.15rem,2.2vw,1.4rem);line-height:1.32;color:var(--ink);
}
.article-foot{max-width:700px;margin:0 auto;padding-bottom:clamp(3rem,6vw,4.5rem);}
.tag-row{display:flex;gap:.6rem;flex-wrap:wrap;margin-top:.5rem;}
.tag-row span{
  font-family:var(--mono);font-size:.68rem;letter-spacing:.06em;text-transform:uppercase;
  color:var(--ink-faint);border:1px solid var(--line);border-radius:2px;padding:.3rem .6rem;
}